Success stories
Wins that speak
for themselves
Autodesk
Insights Hub
Project Background
Mission:
Build section to highlight thought leadership, digital transformation.
Challenge:
Bring together 40+ stakeholders to design multiple global campaigns to support first annual "State of Design & Make" longitudinal study.
Solution:
Present campaign flow to C-suite for buy in on project scope and timeline. Repurposed content to drive events, ABM strategy, and global sales.
Results
- 1.2M new organic visitors to Insights Hub
- Three global thought leadership campaigns launched
- $2M budget lead to Olympics partnerships
Vacatia
Travel guide
Project Background
Mission:
Build interactive family travel guide for 3 launch cities to harness organic traffic and drive bookings.
Challenge:
Small budget going up against big players in the travel industry like Expedia, Trip Advisor, Airbnb.
Solution:
Employ freelancers in each city (Maui, Orlando, Myrtle Beach) to write family-focused articles that cross link to hotels available for rent on our platform.
Results
- #1 Keywords across each city within 3 months
- 400% increase in bookings
- Keywords continue to rank for 3 vacation guides 5 years later
One World
Play Project
Bulk Calculator
Project Background
Mission:
Automate customers looking to buy in bulk by eliminating manual form submission and allow instant purchase.
Challenge:
Shipping costs varied based on location so we had to work in formula for U.S. based purchases. Additionally, we donated balls on their behalf and donations needed to be elected in the process which distracted from the purchase decision.
Solution:
Built a seamless calculator that automated (and upsold) customers. We knew the SEO phrase "buy balls in bulk" was valuable so we optimized for that and drove donation by offering three choices.
Results
40% Increase in overall retail revenue
Massive decrease in time spent (from 2-4 weeks to 2-4 days)
Contact ERIC to discuss working together